I am a copywriter, social media manager and marketing specialist with long-held roots in the bar industry. Current and recent clients in the UK, USA and Europe include The Dead Rabbit, The Irish Exit, Lyaness, Seed Library, Silver Lyan, Super Lyan, Three Sheets, The Cadogan Arms, The George, Crown Creative, London Cocktail Week, The Pinnacle Guide, and Rachel Harrison Comms.

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Full-scale, long and short-term social media management, including copywriting, strategy and community management, from ideation to implementation.

Consulting on hospitality activations, including events, digital campaigns, brand building, outreach and partnerships.

Copywriting for brand decks, websites, news articles and interviews.

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Originally from London, I’ve worked in the hospitality industry for almost twenty years in some of the world’s best bars, including as Marketing Manager for Callooh Callay, Marketing Director for The Dead Rabbit NYC and Head of Bar Comms for The London EDITION, alongside freelance projects for brands including Bacardi, Ocho Tequila, Diageo, Brown-Forman, Pernod Ricard and Beam Suntory.

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In 2020 I co-founded Discard the Zine, an independent self-funded zine with over 20,000 online readers, which was distributed to over 75 countries. This year, Discard was in the top four for TOTC’s ‘World’s Best Cocktail and Spirits Publication’, and last year it was shortlisted for ‘World’s Best Cocktail and Spirits Publication’ and ‘Best Spirits and Cocktail Writing’.

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Through my work with The London Sessions, which I co-founded in 2015, I have organised and hosted over 50 educational events with speakers including Gary Regan, Dale DeGroff, Ivy Mix and more, in cities including London and NYC. Additionally, I have overseen guest bartender and brand events in Mexico, Australia, Asia, and Europe.

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This year I judged the WhistlePig finals, and In 2021 I worked as a judge for Diageo World Class. I have presented for Tales of The Cocktail, Imbibe Live, Dewar’s Double Day, Jack Daniel’s Tennessee Sessions, Bols Around The World, and for brands including Maker’s Mark, Patron, Gin Mare and Absolut Elyx on the subject of cocktail menus, social media and marketing.

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In 2012 I designed a cocktail menu for Callooh Callay that was named World’s Best by Tales of the Cocktail, and in 2014 was nominated for Imbibe’s Innovator of the Year. I have been named one of the Cocktail Lover’s Leading Ladies of Drink, and listed in Hanna Lee’s 100 Trailblazing Women in Hospitality.

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I have written for Difford’s Guide, Cocktail Lovers, The Blend, and Barchick. My Giphy channel, featuring 170 of my illustrations, has over 200,000,000 views, and my Instagram filters have been used over 50,000 times.

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