MARKETING & SOCIAL MEDIA
I am passionate about helping brands and bars to reach their full potential using marketing, PR and social media strategies tailored specifically to their needs. I believe in using marketing as a tool to collate brand identity with brand image, by employing cost and time effective marketing tools and techniques including but not limited to social media, website design, menus design, PR and in-house and online branding materials. My goal is to help brands create a cohesive and consistent brand image, and to communicate it as effectively as possible, for the purpose of selling that brand, both literally and figuratively.
For further information, please see this deck, created for Nordic Bar Week 2018.
I have managed over 100 events from ideation to execution in London, NYC, and more, including hosting guest bars and traveling to host bars with Callooh Callay, Dead Rabbit, BlackTail and Punch Room. I conceived of, hosted and managed all of The London Sessions including organizing venues, sponsorship, online promotion, menus, photography and social media. I have helped to organize events in Australia, Asia, Russia, the USA and around Europe - both in person and remotely. I am familiar with all stages of event management and am passionate about creating events that are beneficial for all parties involved.
During my time at Callooh Callay I designed 9 cocktail menus, one of which won ‘World’s Best Cocktail Menu’ at Tales of The Cocktail in 2012. I am passionate about menu design and strongly believe in menus as a marketing tool - a subject I have spoken about at events including Tales of The Cocktail, Bols Around The World, Imbibe Live and more. Good menus should:
COMMUNICATE THE BRAND
ENGAGE THE CONSUMER
DRIVE REPEAT CUSTOM
INCREASE SOCIAL MEDIA PRESENCE
Presenter (Cocktails & Social Media with Dewars) Scottish Bartenders Week, Edinburgh, 2019
Panelist (Entrepreneurialism with Jack Daniel’s) Tennessee Sessions, London, 2018
Presenter (It’s Raining Menus with Absolut Elyx) Nordic Bar Show, Oslo 2018
Presenter (Mapping Cocktail Trends) Tales of The Cocktail, NOLA, 2016
Presenter (Marketing and Menus with Maker’s Mark) Imbibe Live, London, 2016
Presenter (Marketing and Menus), Gin Mare House, Ibiza, 2013
Presenter (Menu Design and Marketing with Maker’s Mark) The Rookie Programme, London, 2015
Presenter (The Art and Science of Cocktail Menus) BOLS Around The World, Manchester, 2015
Presenter (Menu Design and Marketing) Fibar Valladolid, Valladolid, 2013, 2014
Presenter (Marketing for The Bar Industry) Imbibe Live, London, 2014
Panelist (The Future of Social Media) Like Minds Social Media Week, London, 2014